The What Workers Want Webinar Series
Point-To-Point Marketing and Strategic Solutions Research have teamed up to present the What Workers Want Webinar Series, a first-ever national study of workers’ audio consumption, perceptions, expectations, and desires.
This enlightening three-part webinar series will provide a clear picture of
where usage patterns are today and where there are opportunities for radio.
Study Focus:
-
The workplace and work patterns have changed and so has usage and the devices used to consume audio.
-
The way to target and reach workers is markedly different today; find out how to adjust your marketing accordingly.
-
We delve into the unique advantages that local radio offers compared to DSPs like Spotify, Apple Music, and Amazon Music.
-
Focus is more important than ever to maximize marketing budgets. We’ll highlight the segment of the audience that gives the most support to radio. Winning and losing boils down to this portion of the consumer base.
-
How widespread is the use of earbuds and headphones during the workday? How much audio usage could be left unmeasured by electronic ratings meters?
-
We will identify likely ratings survey participants: Who are they? What motivates them to listen? What do they want from radio?
-
You will also clearly see the power of contesting. We’re in the Golden Age of Contests. Are you taking full advantage of it?
-
We will illustrate how often consumers are exposed to ads and social content for radio compared to their other favorite brands.
-
How visible is radio on social media? How effective/engaging is the social media content from radio stations and hosts? We have the answers.
Point-To-Point Marketing and Strategic Solutions Research have joined together to give the audio industry greater insight into workers who are heavier users of audio and radio. Our goal is to provide intelligence that will help maximize research, marketing, ratings and revenue.